IDENTITY DESIGN: Design proposal for the Yale Center for Collaborative Arts and Media. Taking inspiration from the centers goal to be a transmutable hub of creativity for students across disciplines, I proposed a system in which the acronym CCAM could change to suit the needs of the design at hand. By stretching the forms of the letters in any number of ways, "containers" are created where content can be placed. The stark black and white allow the content to come to the foreground. Designed while interning at HvAD studio.