IDENTITY DESIGN: Identity proposal for architectural salvage company Found Matter. Unlike most its competitors, Found Matter's products come 100% from sustainable demolition work they do in the greater Philadelphia area. Inspired by this, I used elements of the construction site: the colors yellow and black, striped patterns, and directional symbols as the foundation of the identity. Salvage work is about taking something of seemingly little worth and re-using it to build something new. To symbolize this I've used a simple square block, that can be used to build new and interesting forms. I shot all of the photography in their storage warehouse for a fresh and unfiltered aesthetic.