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IDENTITY DESIGN: Design concept for a fake branch of NYC gov. I conceptualized an agency which would do research into sea level rise, monitor potentially catastrophic storms, and develop reports for public knowledge as it relates to New York City and the nearby coastlines. The systems key feature is a blue rule which would rise and fall like water, both interactively in digital and through repetition in print. This is best exemplified in a series of posters designed to be placed in in subways, taxis, and buses around New York.  

 
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